Essentials
Daily Haircare
The Essentials line is a range of products for daily haircare with antioxidant and protective properties. The products in each family contain an active ingredient that has its own story, face, and name from those who cultivated them with personal care and dedication. Products are in sustainable food grade plastic packaging that we encourage you to reuse when empty. Shampoo and Conditioner containers, when originally purchased at Rustique, may be brought back in to be refilled at a discounted price.
Delicate shampoo, conditioner, and leave-in mist for all hair types. Red celery extract from Mr. Pozzatello's farm in Orbassano, Torino, Italy gives this line it's remineralizing action.
Elasticizing family of products consisting of shampoo, conditioner, cream wash, conditioning mask, styling cream, styling primer, and curl controller. Almond extract from Mr. Assenza's farm in Noto, Siracusa, Italy gives this line it's elasticizing and volumizing ability.
Smoothing and taming family of products consisting of shampoo, conditioner, and smoother cream. Â Olive extract from Mr. Messina's farm in Facarra, Messina, Italy gives this line it's elasticizing and softening action.
Anti-breakage family of products consisting of shampoo, conditioner, and hair shield. Lentil seed extract from Mr. D' Gesu's farm from Villalba, Caltanissetta, Italy gives this line it's nourishing and reparative abilities.
Illuminating and protecting family of products consisting of shampoo, conditioner, mask, and serum. Caper blossom extract from Mr. D'Amico's farm in Leni, Isola di Salina, Italy gives this line it's protective action.
Moisturizing family of products consisting of shampoo and conditioner. Yellow melon extract from Mrs. Simonte's farm in Datillo, Trapani, Italy gives this line it's hydrating properties.
Nourishing family of products ideal for bleached, highlighted, permed, or relaxed hair consisting of shampoo, conditioner, and mask. Fiaschetto Tomato extract from Mr. Di Latte's farm in Serranova di Carovigno, Brindisi, Italy gives this line it's strong nourishing power and antioxidant action.
A line of consisting of a deeply cleansing shampoo and sea salt scrub cleanser ideal as treatment shampoos to remove buildup. Buckwheat extract from Mr. Mazzucchelli's farm in Teglio, Sondrio, Italy gives this shampoo it's rich antioxidants.
Volume enhancing family of products consisting of shampoo and hair mist. Turnip root extract from Mrs. Ferraris' farm in Capruana, Cuneo, Italy gives this line it's ability to add volume and body to the hair.
Soothing and calming products for sensitive scalps, Calming products contain phytoceuticals extracted from blueberries for their very high anti-inflammatory power.
Revitalizing, regenerating, and detoxifying products are hair stressed by external, environmental factors and is enriched with phytoceuticals extracted from artichokes for their strong antioxidant power.
Energizing products are enriched with Hair Energy Complex to rebalance the scalp and restore it to its optimal condition, regulate the production of sebum, and provide optimal hydration to combat various types of hair loss. The shampoo, gel, and thickening tonic are enhance by caffeine phytoceuticals derived from green tea and vitamin B3 to eliminate micro-inflammation.
Nourishing, revitalizing, and fortifying products for the well being of the scalp and for dry, brittle, and damaged hair. All formulas are enriched with phytoceuticals extracted from grapes for their very strong antioxidant power.
Antispetic, calming, preventative, and curative products for both dry and greasy dandruff. All formulas are enriched with phytoceuticals extracted from dandelions for the very strong antioxidant and anti-inflammatory powers.
Normalizing and rebalancing product for problems with excessive sebum production. The Rebalancing shampoo contains phytoceuticals extracted from lemon for their very strong anti-inflammatory power.
Replumping, compacting, and smoothing system for all hair types. All rep lumping formulas are enriched with plum phytoceuticals containing precious anti-oxidant substances that combat free radicals and have tonifying and elasticizing properties.
Renewing products are enriched with Hair Longevity Complex for effective protection against the mechanisms that cause scalp and hair ageing derived from the maquiladoras berry, spinach, and carnosine. The Renewing system leave hair softer, more shiny, and full bodied.
Moisturizing, protective, and invigorating products for all hair types. It can also be used in between different NATURALTECH treatments. Echinacea phytoceuticals give Well Being it's strong antioxidant power.
OI
Absolutely Beautifying
The best selling OI family acts as both a daily routine and a styling agent. Formulated with Roucou oil the product gives extraordinary shine and softness, while detangling any kind of hair. For softer, smoother skin you can now complement your daily haircare routine with with both an anti-aging hand balm and moisturizing body wash.
This delicate shampoo is particularly suitable for giving hair extraordinary softness, shine and body.
This creamy conditioner accelerates the drying process while also protecting the structure of the hair from damage caused by the heat of blow dryers and straighteners or by mechanical stress.
Antioxidant nourishing butter with a sensory scent. It has an anti-frizz disciplinary action giving extraordinary softness and brightness to the hair with an immediate cosmetic effect.
This multifunctional treatment oil gives extraordinary shine and softness to the hair, has a strong detangling and restructuring action anti-frizz effect strong anti-oxidant and anti-free radicals action
Thanks to its particularly rich and nourishing formulation this lead-in spray performs in an excellent manner many functions: • adds shine • adds softness and silkiness • has an excellent detangling power • facilitates combing of dry and wet hair • controls frizz • has an exceptional conditioning effect • gives body without weighing hair down • moisturizes hair • facilitates blow drying • heat protection • provides a longer-lasting hairstyle
Natural Tech
Nature+Man+Technology
Naturaltech is a system of products and treatments specifically formulated to prevent and resolve the most common skin and hair conditions. Naturaltech uses biologically active compounds called phytoceuticals that provide defense, antioxidant, anti inflammatory, and anti-radical properties in each of their products while also being paraben and sulfate free.
Alchemic
The Alchemical Experience
Inspired by Alchemy, an ancient science based on chemistry, nature, philosophy and geometry, Alchemic combines nature and science to create an ideal temporary hair color system. Distilled pure color pigments are combined with precious creams to create 6 shampoos and conditioners that enhance natural and colored hair. The specific color pigments blend with cosmetically colored hair, maintaining the intensity of the color between services. It illuminates and accentuates natural color, enriching the hair with beautiful shades while providing internal strength, protection, and shine. Alchemic products contain no silicones, parabens, or sulfites and are derived from 89% naturally derived ingredients and 97%-98% biodegradable ingredients.
for platinum blonde, highlighted or white hair and salt & pepper hair
for golden blonde and honey blonde hair
For mid to light brown hair
For dark brown to black hair
for copper, dark blonde and light brown hair
For red or mahogany hair
Heart of Glass
Your Blonde At It's Best
Heart of Glass offers a complete hair routine with four products: shampoo, conditioner, treatment and an illuminating thermal-protective fluid. All of the products in this line are designed to highlight the beauty of blonde hair. A patented "botanical shield" gives nutrition, hydration and elasticity to the hair, all while adding shine and thermal protection. Simultaneously, Natural Jagua Blue Extract, guarantees a delicate chromatic balancing of the shades and is perfect for all types of blonde hair — this will help cool tone blondes steer away from warm hues, and prevent the warm-toned blondes from becoming even warmer. If you’re noticing dullness after things like sun, chlorine or saltwater exposure, this will help to revive the natural shine, glossiness and vitality of your hair.
Provides nourishment and moisture. Balances unwanted reflects. Immediate illuminating action on natural and cosmetic blonde shades. Natural pigments with no risk of color overcharge.
Blonde enhancing conditioner, provides intense nourishment and fortifying action on the hair fibre, thanks to the exclusive Biacidic bond complex and the Baobab extract. It balances unwanted undertones, while illuminates blonde shades.
This intense cosmetic treatment to reinforce blondes. Thanks to the Biacidic bond complex and the Baobab extract it strengthens the hair fiber, helping to prevent breakage, for nourished hair, immediately brightened.
Brightening thermal protectant leave-on fluid for blondes that provides hydration and shine. Thanks to the patented Fortifying Botanical Shield, it gives elasticity and vigor to the hair fiber, helping to extend the duration of the blowdry.
More Inside
The Shape of Creative Expression
For Davines, styling is an art that allows individuals to give shape to their creative expression and personality.More Inside is a collection of products that are honest tools that tell their own story through their characteristics and capabilities and whisper thoughts inspired by their function. Every product in the More Inside collection is clearly named as an explanation of the products function and it's main benefits. More Inside products are paraben free, have no added coloring, are zero impact, and are packaged in easily recyclable containers wrapped in certified Forest Stewardship Council paper.
Liquid Spell
The Power of Transformation
For those in search of silky, shiny, healthier hair: Liquid Spell can help. It's ideal for sensitised hair (due to cosmetic treatments, mechanical stress or environmental factors), weak or fine hair, slight damage, or hair that appears dull and lacking energy. A concentrate of heat-activated amino acids give body and strength to the hair — you should see results immediately after application and styling. Versatile and effective, the formula adapts to different hair types and individual beauty routines, just ensure that you’re applying it after any product intended for scalp treatment and before hair treatments or styling products.
